TYP
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architecture
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The project is designated as landmark building for a global factory for Korea Ginseng Corporation with high quality system.
We approach the design with three concepts: Image remodeling, Form remodeling, and Space remodeling.
The first concept is related to the international brand image of company that represents Korean healthy food, ‘Red Ginseng’. The second, Form remodeling, is to create eco-friendly place reflecting the widely spreading ginseng field into the form of building and open space. Lastly, is the concept of Space remodeling consists of spaces for tour and exhibition. It is designed to make the factory as not only the manufactory building but also the educational place. While people visit the factory they are going to see the history of Korean ginseng and the process of manufactory. It also works for advertising the Korean Ginseng internationally.